Human Potential Academy - Home of the World-Class Human Potential Coach Training Program


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Is your income less than you want it to be?

Are you looking to change careers?

Have you considered training as a Coach?

Take charge of your income and future with our Human Potential Coach Training program.

Learn More

Download the curriculum guide. Everything you need to know!

    Whether you want to transition to a new career as a full-time certified Coach, upgrade your professional skills, or earn additional income alongside your existing work, the fast track Human Potential Coach Training program will get you where you want to go. Human Potential Coaches typically charge their Clients $100 to $350/hour.

    Becoming a Certified Human Potential Coach is the fast-track way to creating a deeply fulfilling life by helping others unlock their potential.

    Our Human Potential Coach Certification Will Set You Apart

    Learn from Dr. Mark Atkinson

    Learn from Dr. Mark Atkinson

    internationally renowned medical doctor, human potential teacher, creator of Human Potential Coach Training and founder of Human Potential Academy

    New Upgraded Training

    New Upgraded Training

    Curriculum completely revised. 55 hours of training, including 10 half-days of live workshops, online video/audio self-study and plenty of coaching practice experience and support.

    Innovative & World-class

    Innovative & World-class

    Our training course is one of the most innovative human potential focused coach training programs in the World and taught by a pioneer in human potential development.

    The Secret

    The Secret

    Combines a focus on the Inner Game of Coaching (self-mastery), the Outer Game of Coaching (how to coach effectively) and the Business of Coaching (how to build a coaching practice).

    Incredible Community

    Incredible Community

    Imagine being connected to a community of inspiring human beings and coaches who are committed to actualizing their potential and helping others do the same.

    How it works

    Coach Training


    10 weeks



    SEPT 2022


    live training



    of Practice

    & Support


    When are the workshops?

    The Human Potential Coach Training course consists of 55 hours of training including

    • 10, three-hour live online coach training workshops 
    • 1, one-hour welcome call
    • 2, one-hour business of coaching calls
    • Self-paced Be Unlimited personal development course
    • supporting resources including videos, audios and PDFs

    Sirocco Human Potential Coach Training Cohort

    This training commences Wednesday Sept 28, 2022 with a one-hour welcome call at 8am PDT/11am EDT / 4pm BST.

    Live calls / workshops

    Part One: The Inner Game of Coaching (3 hours each)

    • Workshop One: Saturday Oct 1: 8am PDT/11am EDT/4pm BST
    • Workshop Two: Sunday Oct 2: 8am PDT/11am EDT/4pm BST
    • Workshop Three: Saturday Oct 15: 8am PDT/11am EDT/4pm BST 
    • Workshop Four: Sunday Oct 16: 8am PDT/11am EDT/4pm BST 

     Part Two: The Outer Game of Coaching (3 hours each)

    • Workshop Five: Saturday Oct 29: 8am PDT/11am EDT/4pm BST
    • Workshop Six: Sunday Oct 30: 8am PDT/11am EDT/3pm GMT
    • Workshop Seven: Saturday Nov 5: 8am PDT/11am EDT/3pm GMT
    • Workshop Eight: Sunday Nov 6: 8am PDT/11am EDT/3pm GMT
    • Workshop Nine: Saturday Nov 19: 8am PDT/11am EDT/4pm GMT
    • Workshop Ten: Sunday Nov 20: 8am PDT/11am EDT/4pm GMT

    Can’t make these dates? Email us for more dates starting January 2023.


    You should aim to attend all 10 workshop days live in their entirety. You can however miss up to 3 workshops if necessary and if you provide advanced notice (at least 24 hours). For the days you can’t attend you will need to watch the recordings and submit a report.

    Optional Training Calls

    The Business of Coaching (one-hour sessions)

    • Part 1: Nov 23: 8am PST/11am EST/4pm GMT
    • Part 2: Nov 30: 8am PST/11am EST/4pm GMT

    How much is the training program?

    Your investment for the fast track Human Potential Coach Training program is $3997 USD.

    A payment plan is available on request.

    Who is teaching the coach training course?

    The fast-track Human Potential Coach training course is taught by Dr Mark Atkinson (creator of Human Potential Coach training) and an assistant Human Potential Teacher / experienced Coach.

    How much can I expect to earn? What career opportunities are available to me?

    In a 2020 report, the estimated 71,000 Coaches worldwide generated over $2.849 billion (USD) in annual revenues. As you might expect the greatest concentration of Coaches, and highest paid Coaches, are in high-income areas like North America, Western Europe and Oceania (Australia and New Zealand). The average fee charged for a one-hour coaching session was $229 USD. The average number of Clients at any given time, 10. The average number of hours spent coaching Clients each week, 13.

    Certified Human Potential Coaches are highly employable!

    To give you a sense of the kind of companies you could work with upon graduation, we have briefly highlighted three of the most popular amongst our Certified Human Potential Coaches: — their mission is to unlock greater potential, purpose and passion. — their mission is to de-stigmatize mental health care, break down barriers to access, and give everyone the tools they need to build resilience, proactively engage in their mental health, and get the clinical support they need when they need it. — their mission is to transform behavioral health care through technology with a human touch — to get more patients the care they need when they need it.

    Coaches who work with these organizations have told us the training they received from the Human Potential Institute is above and beyond the knowledge, professionalism and necessary skills that applicant Coaches are expected to have.

    Whilst the hourly rate for these companies is of course less than you would typically charge a private Client, they do provide you with a significant volume of Clients. This provides important coaching experience and coaching hours! The other nice thing is the flexibility. With some companies you can work as many or as few hours as you want.

    It is an exciting time to become a Coach!

    What is the difference between this and the original 9-month program?

    Since 2017 Human Potential Coach training has been centred primarily on teaching the Coaching competencies provided by the International Coaching Federation. The training took 9 months and involved 70+ hours of training.

    We have decided to not continue with this ICF-centric training program, for many reasons, but primarily because it required us to allocate 80% of our live teaching hours to their competencies.

    Additionally, the majority of our students chose not to join the ICF and a significant number of students didn’t complete their training because they were unable to commit for the full 9-months.


    With this in mind Dr Mark has built out a new coaching framework that integrates his latest insights into human potential development, is easy to master and retains the magic and potency of the original. This is what you are learning in the new fast-track program.

    To honour the difference between the ICF-centred program and the new fast-track, all graduates of the 9-month program are considered to be level two Human Potential Coaches. All fast-track students can upgrade to level two with additional training. This will be offered from mid-2023 onwards.

    What coaching body are you affiliated with?

    We are organizational members of one of the most highly respected coach membership companies in the world the Association for Coaching.

    AC is a leading independent, and not-for-profit professional body dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide. Their purpose is to inspire and champion coaching excellence, to advance the coaching profession and make a sustainable difference to individuals, organizations and society

    As a student you will receive complementary Introductory Associate Membership and upon graduation become an Associate Member and able to secure professional indemnity insurance.

    What is the assessment and certification process?

    To certify as a Certified Human Potential Coach (CHPC) you will need to (by April 1st 2023 latest):

      • Submit and receive a pass mark for your 30-minute certification call submission. Details relating to this will be provided in week 10.
      • Attend 7 (minimum) of the 10 workshops in their entirety. For any you don’t attend you must submit a missed workshop form.
      • Attend the welcome call or submit a missed call form.
      • Complete 10 sessions with a Coaching Buddy.
      • Attain 30 Client coaching hours (paid or unpaid) and submit your completed ‘coaching and reflection’ log.
      • Watched all the Inner Game, Outer Game, Be Unlimited & Business of Coaching Videos/audios and reviewed each document.
      • Submitted a signed copy of the HPA Content License Agreement, trademark agreement and code of ethics.
      • Have no outstanding financial obligations to the Human Potential Academy.

    What is your course withdrawal policy?

    If you withdraw from the Human Potential Coach Training program, the following policy will decide whether you are entitled to a refund or not. Your eligibility to receive a refund is entirely dependent upon when you make the request.

    • If you withdraw 31+ days before the Welcome Call (Sept 28), a full refund will be provided (minus a $250 non-refundable registration fee and any financial transaction costs e.g. stripe, card or bank transfer fees).
    • If you withdraw within 30 days of the Welcome Call, there is no refund.

    You can request to be transferred to a future cohort. An admin fee of $100 will be charged for this.

    Approved Coach Specific Training Hours ACTO - Association of Coach Training Organizations