Human Potential Academy - Home of Human Potential Coaching & Optimal Health Medicine

The Ultimate Coach Training Program

Become a Certified Human Potential Coach.
Accredited. Next Intake Jan 15. Early-Bird Now On!

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Trying to figure out which type of coach training program to choose can be difficult.

Should you become a health coach, life coach, high-performance coach or personal development coach?

With our world-class, accredited Human Potential Coach training program you don’t need to choose. Ours covers all four.

Earn money doing work you love as a Certified Human Potential Coach.

Whether you aim to transition to a new career as a full-time certified Coach, enhance your professional skills, or earn additional income alongside your current job, our world-class Human Potential Coach Training program will help you make it happen.

Learn More

Download the curriculum guide. Everything you need to know!

Becoming a Certified Human Potential Coach is the fast-track way to creating a deeply fulfilling life by helping others unlock their potential.

Our Human Potential Coach Certification Will Set You Apart

World-Class

World-Class

Our 70-hour course is one of the leading human potential development focused coach training programs in the World and taught by experienced coaches.

Accredited

Accredited

By the American Association of Natural Wellness Coaches and one of the most highly respected coach membership companies globally, the Association for Coaching (AC).

Three Months

Three Months

12, two-hour weekly live training sessions via zoom teleconferencing, self-study, plus plenty of coaching practice and support. Includes written feedback on your coaching from instructors.

Innovative

Innovative

Curriculum covers the core of personal development coaching, health coaching, life coaching and high-performance coaching, plus our highly rated Business of Coaching module.

Community

Community

Join a wonderful community of inspiring human beings and coaches who are committed to actualizing their potential and helping others do the same.

$5297

SAVE $700! $4597 until Dec 15 midnight!

Enroll Here

Payment Plan: 9 Monthly Payments of $519

“What a journey this training has been — stimulating, moving, self-improving and life altering. It has literally been the ride of my life, an inspirational, aspirational, and transformational journey. By far, attending this training has been one of the best decisions I have ever made.”

Dr. Ava Grace, PhD. Certified Human Potential Coach (CHPC)

How it Works

Live training

delivered via Zoom

Weekly 2 hour

sessions for 12 weeks

First session

commences Jan 15

Plus recorded content

and sessions with buddy

Most Coaches in the Jan 2025 cohort will graduate as a Certified Human Potential Coach by August 2025.

The price of Human Potential Coach Training program which includes:

  • The entire doubly accredited, coach training course.
  • Be Unlimited, our 5 star rated personal development program.
  • Passion to Profit, our ‘building a successful coach practice’ course.
  • Student membership to Association for Coaching
  • Plus, 2 bonus business development courses (valued at $10k) from renowned marketing strategist Jay Abraham

Save $700 until Dec 15! 

Regular price $5297, you pay $4597 (pay in full) or nine monthly payments of $519 (payment plan).

Save an extra $100 if you train with a buddy!

Meet Your Instructors

Karin Reed

Karin Reed

Senior Faculty

Karin is Senior Faculty member for the Human Potential Academy and lead for the Outer Game component of the Human Potential Coach training program. She is a Certified Human Potential Coach, B.S. Chemical Engineer, a mother of 2 daughters, and an avid CrossFit athlete.

Dr Mark Atkinson, MBBS

Dr Mark Atkinson, MBBS

Senior Faculty

Mark is an accredited master coach, medical doctor and human potential teacher. He is the creator of the Human Potential Coach training program. He has 25 years of experience helping people master their mind and optimize their health in ways that unlock higher levels of wellbeing, performance and consciousness. His books include The Mind-Body Bible and True Happiness – Your Complete Guide to Emotional Health.

Tawny Sanabria

Tawny Sanabria

Faculty

Tawny has over 25 years of experience in the mental health field as an M.A. in Marriage and Family Therapy and she is a Certified Human Potential Coach. She helps individuals of all ages, couples, and groups develop intimacy, trust, and honesty both within themselves and with each other so that the reality of life can be experienced more fully. Her adult children are married to supportive partners and she enjoys time with her two young grandsons.

FAQ’S

How much is the training program?

The price of Human Potential Coach Training program which includes:

  • The entire doubly accredited, coach training course.
  • Be Unlimited, our 5 star rated personal development program.
  • Passion to Profit, our ‘building a successful coach practice’ course.
  • Student membership to Association for Coaching
  • Plus, 2 bonus business development courses (valued at $10k) from renowned marketing strategist Jay Abraham

Is $4597 (700 off) until Dec 15, 2024

Plus

‘Train with a Buddy’ — sign up with a friend and get an additional $100 off the early bird pricing!

What are the dates for the January 2025 training?

The Mistral 2025 cohort commences with a one-hour orientation call on Wednesday Jan 15, 11am ET (New York), followed by

  • 12, weekly, live training sessions on consecutive Wednesdays, Jan 22 to April 9.
  • All calls commences @ 11am ET.
  • Sessions 1 and 2 are 2.5 hours each. Sessions 3 to 12, 2 hours.

All live calls take place via zoom video conferencing. You can find your time zone here.

​The minimum requirement for certification is attendance at call 1, and at least 11 of the 12 remaining calls.​​ 

What coaching body are you accredited by?

The Human Potential Coach Training course is accredited by American Association of Natural Wellness Coaches and the Association for Coaching (AC).

AC is a leading independent, and not-for-profit professional body dedicated to promoting best practice and raising the awareness and standards of coaching, worldwide. Their purpose is to inspire and champion coaching excellence, to advance the coaching profession and make a sustainable difference to individuals, organizations and society

As a Human Potential Academy student you will receive complementary Introductory Associate Membership and upon graduation become an Associate Member and able to secure professional indemnity insurance.

All graduates are eligible to apply to become a Board Certified Coach with the American Natural Wellness Board.

Who is teaching the coach training course?

The Inner Coaching and Business of Coaching component of the Human Potential Coach training course is taught by Dr Mark Atkinson (creator of Human Potential Coaching and Accredited Master Coach) and the Outer Coaching component by Karin Reed (Certified Human Potential Coach), and guest Coaches/Teachers.

How much can I expect to earn? What career opportunities are available to me?

In a 2023 report, the estimated 99,100 Active coach practitioners generated over $4.564 billion (USD) in annual revenues in 2022. As you might expect the greatest concentration of Coaches, and highest paid Coaches, are in high-income areas like North America, Western Europe and Oceania (Australia and New Zealand). The average fee charged for a one-hour coaching session was $244 USD. The average number of Clients at any given time, 12. The average number of hours spent coaching Clients each week, 12.

To give you a sense of the kind of companies you could work with upon graduation, we have briefly highlighted three of the most popular amongst Coaches:

https://www.lyrahealth.com/ — their mission is to transform behavioral health care through technology with a human touch — to get more patients the care they need when they need it. Our coaches who are full-time with Lyra Health informed us they get paid $75k per year, plus benefits.
https://www.betterup.com/ — their mission is to unlock greater potential, purpose and passion. Our Coaches inform us they get paid on average $70 per session as a contractor.
https://www.modernhealth.com/ — their mission is to de-stigmatize mental health care, break down barriers to access, and give everyone the tools they need to build resilience, proactively engage in their mental health, and get the clinical support they need when they need it.

Coaches who work with these organizations have told us the training they received from us is above and beyond the knowledge, professionalism and necessary skills that applicant Coaches are expected to have.

Whilst the hourly rate for these companies is of course less than you would typically charge a private Client, they do provide you with a significant volume of Clients. This provides important coaching experience and coaching hours! The other nice thing is the flexibility. With some companies you can work as many or as few hours as you want.

It is an exciting time to become a Coach.

What is the assessment and certification process?

To certify as a Certified Human Potential Coach (CHPC) students need to:

  • Submit and receive a pass mark for your 30-minute certification call submission.
  • Submit two, 15-minute recordings for feedback.
  • Attend live call 1, plus at least 11 of the 12 remaining live calls.
  • Attend the orientation call or submit a missed call form.
  • Complete 10 sessions with a Coaching Buddy.
  • Attain 30 Client coaching hours (paid or unpaid) and submit your completed ‘coaching and reflection’ log.
  • Completed all of the reflections.
  • Reviewed all of the content in the course.
  • Submitted a signed copy of the HPA Content License Agreement, trademark agreement and code of ethics.
  • Have no outstanding financial obligations to the Human Potential Academy.

If students miss the deadline they can apply for a one-month extension at a cost of $150.

If students don’t pass the certification call review first time, there will be a charge of $250 to assess each subsequent submission.

What is your course withdrawal policy?

If you withdraw from the Human Potential Coach Training program, the following policy will decide whether you are entitled to a refund or not. Your eligibility to receive a refund is entirely dependent upon when you make the request.

  • If you withdraw 31+ days before the Welcome Call, a full refund will be provided (minus a $250 non-refundable registration fee and any financial transaction costs e.g. stripe, card or bank transfer fees).
  • If you withdraw within 30 days of the Welcome Call, there is no refund.

You can request to be transferred to a future cohort. An admin fee of $150 will be charged for this.